Find Your Mentor

P. Kim Bui is a digital journalist and consultant who’s spent her career exploring new ways to tell stories and helping newsrooms become more inclusive and supportive. She runs Quen Media, where she works with news organizations on audience strategy, editorial workflows, and leadership development. She was most recently a 2023–24 John S. Knight Journalism Fellow at Stanford. In past roles, she led product and audience innovation at the Arizona Republic, was editor-at-large at NowThis News, and helped shape social reporting at reported.ly. Originally from Iowa, she was part of the first cohort of CUNY’s Executive Program in News Innovation and Leadership. She’s spoken around the world on journalism, equity, and newsroom culture, and her writing on empathy and power in journalism has been published in a range of research outlets.