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Headshot of Jennifer Mizgata

Jennifer Mizgata

Founder, Little Key

English, Spanish

United States

Jennifer Mizgata is the founder of Little Key, which helps news leaders better understand audiences, launch products that respond to community needs and build sustainable organizations. She advises newsrooms on audience research, business and operational strategy, helping them utilize community listening, audience insights and product strategy to grow revenue. Jennifer coaches news leaders and entrepreneurs on career and business strategies, providing frameworks to guide strategy, lead teams and advance digital innovation.

With extensive experience working at the intersection of journalism and technology, Jennifer has worked as a program director, editor and strategist, guiding dozens of newsrooms on new initiatives and supporting hundreds of news leaders as they have made change in their organizations. She created the newsletter course Building News Culture to help news organizations take action on improving their work culture.