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Erin Skarda

Digital Editor & Content Strategist, Self-Employed


United States

Erin is an independent editor, writer, and content strategist with more than 15 years of experience at local and national publications. Most recently, Erin led the content, growth, and membership strategy as the Digital Director at Yoga Journal, an Outside Inc. property. Prior to that, she spent six years at the helm of 5280 Magazine’s website, where she managed the day-to-day and long-term digital editorial operations, mentored a team of young writers and editors, and spearheaded various large-scale projects. As an analytical and SEO-minded editorial leader, Erin has a track record of growing traffic and building audiences across platforms. She loves unraveling complex digital projects—from site relaunches to content audits and editorial packages—digging into articles as a detailed writer and editor, optimizing online content for search (and then analyzing its performance), and improving every aspect of a website’s content and functionality. Erin lives in Colorado with her husband, two kids, two dogs, and one old, grumpy cat.