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Elizabeth Hoekenga Whitmire is the vice president of audience for Alabama Media Group, leading audience growth, engagement strategies and reader revenue across news and content platforms, including AL.com, Reckon, This is Alabama and It’s a Southern Thing. In her previous role as senior director of audience development, Whitmire helped lead the creation and expansion of This is Alabama, People of Alabama and the viral comedy brand It’s a Southern Thing. Whitmire was AL.com’s first director of social media, driving multiplatform distribution and establishing AL.com’s news and sports brands as leaders in local media. In 2018, she was selected to take part in the ONA Women’s Leadership Accelerator. Elizabeth has 18 years of experience in local media and has previously worked as a features editor, digital producer and community engagement specialist. She’s a graduate of the University of Alabama and is based in Birmingham.