Find Your Mentor

Elizabeth Hoekenga Whitmire is Red Clay Media’s senior director of audience, overseeing content brand development and expansion through a new division of Advance Local focused on developing a suite of video and social brands. She was the Alabama Media Group’s first director of social media, helping to lead the creation of Reckon by AL.com, This is Alabama, People of Alabama, and the viral comedy brand It’s a Southern Thing, as well as establishing AL.com’s news and sports brands as leaders in local media. In 2018, she was selected to take part in the ONA Women’s Leadership Accelerator. Elizabeth has 13 years of experience in local media and has previously worked as a features editor, digital producer and community engagement specialist. She’s a graduate of the University of Alabama and is based in Birmingham.