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Director of Growth, WhereBy.Us
Alexandra Smith is the Director of Growth for the digital media and tech startup WhereBy.Us, where she leads audience development strategy for the company’s five local newsletter brands. Before joining the startup, she led audience engagement strategies at local newspapers in Colorado and New Jersey. In 2018, she completed a Knight Visiting Nieman Fellowship at Harvard University where she studied how to use in-person events to grow community engagement with local media brands. Alexandra finds it fun to apply design thinking tactics to her audience-centric work. She is a proud Rutgers grad, and misses good pizza while currently living in Fort Collins, Colorado.